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Web development as an industry
Since the mid-1990s, web development has been one of the fastest growing industries in the world. In 1995 there were fewer than 1,000 web development companies in the United States, but by 2005 there were over 30,000 such companies in the U.S. alone.[1][dubious ] The growth of this industry is being pushed by large businesses wishing to sell products and services to their customers and to automate business workflow.
In addition, cost of Web site development and hosting has dropped dramatically during this time. Instead of costing tens of thousands of dollars, as was the case for early websites, smaller Web site development companies are now able to make web design accessible to both smaller companies and individuals further fueling the growth of the web development industry. As far as web development tools and platforms are concerned, there are many systems available to the public free of charge to aid in development. A popular example is the LAMP (Linux, Apache, MySQL, PHP) stack, which is usually distributed free of charge. This fact alone has manifested into many people around the globe setting up new Web sites daily and thus contributing to increase in web development popularity. Another contributing factor has been the rise of easy to use WYSIWYG web development software, most prominently Adobe Dreamweaver, Netbeans, WebDev, or Microsoft Expression Studio, Adobe Flex. Using such software, virtually anyone can develop a Web page in a matter of minutes. Knowledge of HyperText Markup Language (HTML), or other programming languages is not required, but recommended for professional results.
The next generation of web development tools uses the strong growth in LAMP, Java Platform, Enterprise Edition technologies and Microsoft .NET technologies to provide the Web as a way to run applications online. Web developers now help to deliver applications as Web services which were traditionally only available as applications on a desk based computer.
Instead of running executable code on a local computer, users are interacting with online applications to create new content. This has created new methods in communication and allowed for many opportunities to decentralize information and media distribution. Users are now able to interact with applications from many locations, instead of being tied to a specific workstation for their application environment.
Examples of dramatic transformation in communication and commerce led by web development include e-commerce. Online auction sites such as eBay have changed the way consumers consume and purchase goods and services. Online resellers such as Amazon.com and Buy.com (among many, many others) have transformed the shopping and bargain hunting experience for many consumers. Another good example of transformative communication led by web development is the blog. Web applications such as WordPress and Movable Type have created easily implemented blog environments for individual Web sites. Open source content management systems such as Joomla!, Drupal, XOOPS, and TYPO3 andenterprise content management systems such as Alfresco have extended web development into new modes of interaction and communication.
In addition, web development has moved to a new phase of Internet communication. Computer web sites are no longer simply tools for work or commerce but used most for communication. Websites such as Facebook and Twitter provide users a platform to freely communicate. This new form of web communication is also changing e-commerce through the number of hits and online advertisement.
Internet Marketing
Internet marketing is a set of marketing strategies that almost every business needs to explore when planning our your yearly marketing activities.
Search Engine Marketing (SEM)
Search Engine Marketing is the art and science of attempting to show up on search engines when potential buyers search for things relevant to your offering. This strategy works great when used in combination with other marketing strategies, such as PR.
Email Marketing
Email marketing is the permission marketing element of Internet marketing. The key to this strategy is attracting targeted prospects, asking their permission to send them relevant emails. The content of these emails is something that needs to get refined through testing.
Affiliate Marketing
Word of mouth is one of the most powerful of marketing strategies. Affiliate marketing is an internet marketing strategy for encouraging word of mouth marketing. The way it works is that you setup special links that your affiliates would share via their website, social media accounts, email and more to get you customers. In return, you pay them a commission for each sale that they bring you. There are various forms that affiliate compensation can take, such as per sale, on-going, or simply per lead conversion.
Blogger / Public Relations
Bloggers are influencers, with an unusual power. They can link to you. This offers 2 major benefits: 1) authority building for search engine optimization purpose and 2) driving, motivated to your website. Proper blogger outreach is an extension of public relations. It’s really about connecting with people who are passionate and offering them that makes it worth their while to cover your website/service/product. This can be financial incentives, giving them early access to products and services, giving them breaking news stories, etc. It’s really up to you on how create you want to be.
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